Introduction to AIM

Your Hands-On Introduction to AIM Starts Here

Over four weeks, you’ll learn how to build readiness before resistance, engage sponsors effectively, design communications that stick, and apply AIM to a real change you're facing - so you can lead with clarity, confidence, and real-world impact.

This Public Course Is Open to:

Professionals navigating change in their roles

Team members or emerging leaders seeking a practical foundation in change management

Anyone curious whether AIM could be the methodology that works for them - and their teams

No prior AIM experience required.

Here’s What You’ll Walk Away With:

Leading change through action, not just intention

Creating communication plans that actually stick

Understanding what drives resistance—and how to manage it

Applying AIM directly to a real change you’re working on

Throughout the course, you’ll apply key concepts directly to a real change you’re working on. This is practical, on-the-job learning that gives you tools you can take back to work and use immediately.

A Breakdown of What You Get:

4 live sessions (2 hours each) + ~3.5 hours pre-work per session

Clear definition tools: Business Case for Action, Role basics and Key Role Mapping

Discussion of Implementation History Assessment

Sponsor contracting fundamentals and a Sponsor Wish List

Immediate next steps you can apply to current work

When is our next cohort?

Start Date: January 6th, 2025

Spots are filling quickly - reserve yours today.

Can't make it for our next cohort?

Get on our waitlist to be the first to hear about the next one!

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